Partner Guide

Starting Monday for Executive Coaches

The infrastructure that handles research and accountability so you can focus on the work only you can do.

What Starting Monday is

Starting Monday is an AI-powered job search platform built for VP and C-suite executives. It gives them the intelligence infrastructure that senior searches require: monitoring of target companies for pre-search signals, AI-generated prep briefs for every interview, a structured pipeline for tracking relationships and conversations, and a daily briefing that keeps the search moving between sessions.

It is not a job board. It is not a coaching tool. It is the research and infrastructure layer that sits underneath the strategic work you do.

The gap it fills

Your clients in transition are spending the majority of their time on tasks that have nothing to do with the quality of their relationships or the strength of their candidacy. Researching companies before interviews. Manually tracking where each conversation stands. Preparing the night before because there was no structured prep process. Waiting for roles to appear on job boards that were filled through informal networks three weeks earlier.

The result: they arrive at your sessions with uneven preparation and you spend session time reconstructing context instead of doing strategy work.

Starting Monday handles the infrastructure. You handle the human work.

How coaches use it

Intelligence Scanner

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Your client is watching 30 companies. You cannot track 30 companies between sessions. The scanner does it for you. It surfaces executive departures, board changes, funding announcements, and career page postings for every company your client is tracking. When a pattern clusters into a pre-search signal, the platform names it and flags it.

Outcome: Clients reach out before the search is posted. That window is the whole game at the senior level.

AI Prep Brief

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Before every coaching session where your client has an interview coming up, read their prep brief. It usually takes about a minute to generate. It covers the company situation, the likely objections, the questions only a peer would think to ask, and the narrative your client should lead with. You arrive at the session as a peer, not as someone who needs to be briefed by your client.

Outcome: Clients walk into interviews prepared at a depth that is hard to achieve manually. Coaches spend session time on strategy, not research.

Pipeline Command Center

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The pipeline shows every company your client is tracking, the stage of each relationship, pending follow-ups, and conversation notes. If your client grants you view access, you see the search exactly as it is between sessions, not as your client remembers it.

Outcome: Conversations about what to prioritize are grounded in data. You stop hearing "I think I have a few companies in process."

Search Strategy Brief

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The strategy brief is a full AI synthesis of your client's background, target roles, sector fit, positioning gaps, and recommended outreach sequence. It is generated from their resume and target list. Read it before your first session.

Outcome: You walk into session one with a clear view of where your client is competitive, where they are not, and what the narrative needs to accomplish.

Daily Morning Briefing

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The platform sends your client a morning digest of new signals, pending follow-ups, and pipeline actions. It creates the discipline and rhythm you have been trying to install in your client manually.

Outcome: Clients stay engaged between sessions. The accountability layer moves from you to the platform.

Execution rhythm your clients follow

Keep the cadence language consistent in every client kickoff: Monday morning review, every morning action, and prep brief before each interview.

Monday morning

Review your pipeline

Update stages, remove stale paths, and select this week’s outreach priorities.

Every morning

Act on overnight signals

Make one decision first: who to contact now based on fresh signal clusters.

Before each interview

Run the prep brief

Usually one minute to get win thesis, likely objections, and peer-level questions.

What it does not do

Starting Monday does not provide the strategic judgment, the relationship capital, or the human calibration that executive coaching provides. It does not know when your client is self-sabotaging in interviews. It does not know that they are underselling a specific achievement. It does not have the relationship with the search firm partner that you may have spent years building.

It handles the research, the tracking, and the rhythm. You handle everything else.

For your practice

The simplest way to start: recommend Starting Monday to your next client entering transition and ask them to share view access to their pipeline with you. Within one week you will have a clear picture of their search activity that would have taken three sessions to reconstruct verbally.

  • +Your clients get a 30-day free trial, no credit card required
  • +Active plan ($199/month) includes all AI features - prep briefs, strategy brief, advisor chat, resume tailoring
  • +Monitor plan ($49/month) for clients who primarily need signal monitoring and pipeline tracking
  • +View access for coaches: your client controls who sees their pipeline
  • +Partner program: apply at startingmonday.app/partners to receive your referral link, commission tracking, and partner resource kit

Confidentiality standard: client data is private by default and coaching visibility is controlled by the client.

Ready to partner?

Apply to the partner program

Fill out the application and we will follow up within 2 business days with your referral link, commission tracking, and partner resource kit.

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