Coach pricing and partner economics
The details, one click deeper.
This page is for coaches who already understand the workflow and want to know how trials, client plans, and partner economics work in practice.
Preview structure
In 15 minutes, you see one coach seat, two to three client seats, and enough live workflow to decide whether this fits your practice.
After the preview, coaches can either buy a coach plan directly or use the referral-partner model if they prefer clients to subscribe directly.
Starting Monday does not replace coaching sessions. It increases session yield by reducing context rebuild and improving between-session execution.
Coach buyer pricing (primary path)
Starter Coach
$99/mo + $39 per active client seat
Best for solo coaches running 1-4 active transitions and wanting a low-friction start.
Studio Coach
$249/mo (small client book)
Best for boutique coaches who want predictable spend for a small active client roster.
Team Coach
$599/mo (up to 10 client seats)
Best for firms with multiple active transitions that need shared visibility and workload control.
These plans are designed to stay below one lost coaching session of value per month while improving client readiness and session quality.
Referral lane: client pricing
Intelligence
$49/mo
Executives who want structured signal monitoring and pipeline discipline before the search turns urgent.
Active
$199/mo
Executives in active search who need daily signal action, prep briefs, and stronger relationship follow-through.
Executive
$499/mo
High-stakes C-suite searches where preparation depth and right-role calibration are critical.
All client plans start with a 30-day free trial and no credit card. Use this lane when you want clients to own the subscription directly.
Referral partner economics (secondary path)
- +20% recurring commission on paid client subscriptions referred through the coach partner link.
- +No enrollment fee and no minimum volume for referral partners.
- +Preferred-partner options available for coaches or firms enrolling multiple clients.
- +Client plans still start with a 30-day free trial and no credit card.
Illustrative example
10 active client referrals on Active at $199/mo is about $398/mo in recurring partner revenue while those clients keep a structured execution layer between sessions.
Outcome metric: track 30-day readiness lift, first interview pace, and prep-brief usage before scaling your lane.
Keep the trust boundary clear
Lead with client readiness and workflow fit, not commissions. Economics should support the relationship, not define it.
The simplest framing: if this makes coaching more effective and gives clients better between-session discipline, there is also a partner model available.
Trust and confidentiality: clients control coach access and can revoke visibility at any time.
Mechanics, not mystery
Commission begins when a referred client converts from free trial to a paid subscription.
Preview seats and free-trial days do not generate commission; they exist to evaluate fit without pressure.
Recurring commission continues while the referred client remains on a paid plan.
Preferred partner currently means 5 or more active paid client seats or a coordinated firm-managed rollout.
Next step
If the economics look reasonable, go back to the coach preview and request the live walkthrough. That keeps the evaluation anchored in workflow quality, not theory, and makes the next step obvious.