Most executive campaigns fail through recognizable patterns. A risk register makes those patterns visible before they become expensive.
10 failure modes to watch
- Signal detection drift
- Outreach inconsistency
- Narrative mismatch by stakeholder
- Preparation shortcuts before key conversations
- No weekly operating review
Mitigation process
Assign owner, trigger threshold, and weekly review action per risk. If a threshold is crossed, intervene within one operating cycle.
Evidence path
See behavior consistency and implementation evidence that supports risk controls.
Review behavior-change evidence