Quick-Start Guide: White-Label Partners
**Audience:** Outplacement firms, coaching practices, and transition service providers deploying Starting Monday under their own brand **Time to first value:** Branded environment live within 1 business day **URL:** Contact your Starting Monday account lead or request access via settings
What the white-label offering is
White-label lets your firm deliver Starting Monday's operating platform under your brand name, colors, and domain. Your participants, counselors, and sponsors interact with your product - not Starting Monday's. You set the program structure; we power the execution.
Step 1 - Choose your tier (15 min)
| Tier | Best for | Included participants | Price |
|---|---|---|---|
| Solo | Independent coaches, small practices | Up to 10 | $299/mo |
| Boutique | Boutique coaching firms, regional providers | Up to 75 | $1,500/mo |
| Outplacement | National/enterprise outplacement programs | Up to 300 | $5,000/mo |
Overage per additional participant: Solo $19, Boutique $15, Outplacement $10.
Choose a tier at **Dashboard > Settings > White Label**.
Step 2 - Configure your branding (30 min)
In **Dashboard > Settings > White Label > Branding**:
- Upload your logo (SVG or PNG, square format recommended)
- Set your primary color (your firm's main brand color, as hex code)
- Set your accent color (button and highlight color)
- Set your brand name (appears in all client-facing emails and screens)
- Set your support email (where participant support requests will route)
Changes apply immediately to your environment.
Step 3 - Select your program track
| Track | Use when |
|---|---|
| Executive Transition | VP, C-suite, and senior director placements |
| Professional Transition | Manager, director, and individual-contributor placements |
Set at **Dashboard > Settings > White Label > Program Track**.
Each track has a default milestone set (Intake complete, Prep ready, First outreach sent, Offer recorded) that you can customize.
Step 4 - Set up your first cohort
- Go to **Dashboard > Programs > New cohort**
- Name the cohort (e.g., "Q3 2026 Technology Leaders")
- Set the cohort size and expected start date
- Assign counselors to the cohort
- Set the program track
- Send participant invitations from the cohort dashboard
Step 5 - Assign partner roles
Give your team the right access levels:
- **Firm admin:** full settings, billing, reports, all cohorts
- **Program manager:** cohort management, reporting, no billing
- **Counselor:** assigned client access, session snapshots, no admin
Assign roles at **Dashboard > Settings > Team > Partner Roles**.
Step 6 - Export sponsor reports
When a sponsor (employer or HR buyer) needs a status update:
- Go to **Dashboard > Cohorts > [Cohort name] > Reports**
- Select **Sponsor Export**
- The export includes: cohort activation rate, milestone completion, engagement cadence, and confidence trend
- All data uses your brand name, not Starting Monday
What your participants experience
Participants interact with your branded environment throughout:
- Onboarding emails from your support address
- Dashboard branded with your logo and colors
- Prep briefs and reports with your firm name
- No Starting Monday branding visible unless you choose to display it
Tier upgrade path
Start at the tier that matches your current cohort size. Upgrades apply immediately mid-month (prorated). Downgrade takes effect at the next billing cycle.
First action right now
If you do not yet have white-label access, contact your Starting Monday account lead or email [email protected] with your firm name and current cohort size. Setup typically completes within 1 business day.