Feature Guide: White-Label Partners

**What Starting Monday's white-label offering gives partner firms - one page**

Core features

Full Brand Customization

Your participants, counselors, and sponsors interact entirely with your brand. Configure:

• **Logo:** Appears on the dashboard, all emails, and exported reports
• **Brand name:** Replaces all "Starting Monday" references in the participant experience
• **Primary color:** Navigation, headers, and primary UI elements
• **Accent color:** CTAs, highlights, and key action buttons
• **Support email:** All participant support routing goes to your address

Changes apply instantly with a live preview before you save.

Program Track Selection

Choose the participant journey that matches your program type:

• **Executive Transition:** VP and C-suite placements. Milestones: Intake complete, Prep ready, First outreach sent, Offer recorded.
• **Professional Transition:** Manager, director, and IC placements. Milestones: Intake complete, Positioning ready, First outreach sent, Interview completed.

Custom milestone sets available on Boutique and Outplacement tiers.

Multi-Cohort Operations Hub (Outplacement tier)

Manage multiple simultaneous cohorts from one dashboard: active cohorts, enrollment status, milestone completion rates, counselor assignments, and sponsor report queue. Designed for national and enterprise programs running several cohort cycles per quarter.

Cohort Dashboard and Participant Management

• Create named cohorts with custom start dates and program tracks
• Assign counselors to cohorts with configurable client-to-counselor ratios
• Track individual participant progress through program milestones
• Triage drifting or at-risk participants before they become escalations

Sponsor Report Export (Boutique and Outplacement tiers)

Generate fully branded sponsor reports on demand:

• Cohort activation and utilization rates
• Milestone completion rates with methodology disclosure
• Confidence trend and engagement cadence
• KPI definitions and measurement notes
• Formatted for HR buyer, CFO, and board-level review

All reports use your brand name and logo. No Starting Monday attribution required unless you choose to include it.

Governance Pack (Outplacement tier)

A complete governance documentation set for enterprise program management:

• SLA reporting templates
• Executive readout frameworks
• Cohort risk and intervention tracking
• Weekly operating review artifacts
• Procurement and legal review documentation

Partner Role Management

Assign granular access levels to your team:

• **Firm admin:** Full settings access, billing, all cohorts, brand configuration
• **Program manager:** Cohort management, reporting, counselor oversight, no billing
• **Counselor:** Assigned participants only, session snapshots, no admin access

Add or revoke roles at **Dashboard > Settings > Team > Partner Roles**. Audit log available for enterprise accounts.

White-Label Email System

All participant-facing emails are sent from your support address with your branding:

• Welcome and activation emails
• Daily briefing digest (your brand, your colors)
• Session reminder and commitment follow-ups
• Weekly activity summary
• Milestone completion notifications

Participants never see an email from Starting Monday.

Priority Support (Boutique and Outplacement tiers)

Dedicated support response SLA: 4-hour response during business hours for Boutique, 2-hour for Outplacement. Includes a named account lead for quarterly business reviews and pilot planning.

Participant Operating Features (included in all tiers)

Every participant in your white-labeled environment has access to the full participant feature set:

• Company intelligence scanner (48-hour monitoring cycle)
• Daily morning briefing
• Pipeline command center
• Prep brief generator
• Interview arc tracker
• Coach visibility controls (if your program includes coaching)
• What-changed session summaries

All delivered under your brand.

Billing and Seat Management

• Overage seats are billed automatically at your tier's per-seat rate
• Add seats mid-month and pay prorated
• Upgrade tiers immediately; downgrade takes effect next billing cycle
• Usage dashboard shows seat consumption vs. included seats in real time

Tier comparison

What your participants experience

From signup through placement, participants see only your brand:

• Onboarding email from your address
• Dashboard with your logo and colors
• Prep briefs and reports with your firm name
• Support routing to your team
• No Starting Monday branding visible by default

Getting started

White-label activation requires a Starting Monday account. If you are not yet set up, contact [email protected] or request access through your account lead. Basic configuration (branding, track, first cohort) is typically live within 1 business day.